This episode is brought to you by Girl, the new fragrance by Rochas for a generation that nurtures and prioritises their wellbeing. Girl contains 90% natural-origin ingredients, and an eco-designed bottle made from 40% recycled glass. Shop Rochas Girl at David Jones or The Iconic. In this week's episode, we look at why Gen Z is starting to seek more privacy and anonymity online. We explore the concept of the personal brand from a Gen Z lens, the new dangers youth face online, and several factors that have contributed to this generation choosing to be more private than their Millennial counterparts. We also look at some Gen Z creators who have recently taken a step back from social media (like Emma Chamberlain), and consider both the benefits and the risks of internet users becoming increasingly anonymous. Timestamps: 8:30 Kim Kardashian, Dua Lipa, Christine Quinn, and more walk in Balenciaga’s show at Paris Couture Fashion week  17:10 Sienna Swim by Sienna Mae Gomez is facing backlash for lack of inclusivity 23:19 Breakdown of Monty Lopez (Addison Rae's dad) cheating scandal 29:00 BLACKPINK announces official return in August 33:08 Doja Cat calls out Noah Schnapp of Stranger Things for sharing DM conversation about co-star Joseph Quinn 37:14 Rihanna becomes America's youngest self-made billionaire 37:56 The pursuit of privacy: Why Gen Z wants to be anonymous online Our publication: https://centennialbeauty.com/ Follow us: https://www.instagram.com/centennialbeauty/?hl=en Join our closed FB group: https://www.facebook.com/groups/3178046912258044 Resources: https://pagesix.com/2022/07/06/kim-kardashian-hits-the-balenciaga-runway-at-paris-fashion-week/ https://centennialbeauty.com/sienna-swim-sienna-mae-gomez-facing-backlash-lack-of-inclusive-sizing/ https://www.dexerto.com/entertainment/addison-raes-dad-monty-lopez-responds-to-viral-cheating-accusations-1864728/ https://centennialbeauty.com/doja-cat-calls-out-noah-schnapp-joseph-quinn/ https://centennialbeauty.com/blackpink-announce-return-new-music-largest-world-tour/  https://www.theatlantic.com/technology/archive/2022/06/gen-z-internet-anonymity-instagram-tumblr/661316/ https://centennialbeauty.com/privacy-anonymity-online-gen-z/