In this episode, William Warren, founder and CEO of The Sketch Effect, shares how he went from an aspiring cartoonist to a marketing executive to founding a graphic recording and sketchnoting business. Hear how he founded his company then organically grew from a team of 1 to a team of 19. Learn how William and his team adapted to the 2020 pandemic and an 80% revenue drop by innovating with a digital, virtual solution.Sponsored by ConceptsThis episode of the Sketchnote Army Podcast is brought to you by Concepts. An infinite canvas sketching app built for tablets with a stylus, like the iPad Pro, Microsoft Surface, and Samsung Galaxy Tab.Concepts’ infinite canvas lets you spread out and sketch in any direction. Everything you draw in Concepts is a flexible vector, so you can move your notes around the canvas, or change their color, tool or size with a simple gesture. SEARCH ”Concepts” in your favorite app store for infinite, flexible sketching.Learn more: Concepts AppRunning OrderIntroWelcomeWho is William?William’s origin storyIn-person live vs. digital - pros and consWhat William does to cope with pandemic:Craft beersGetting outdoorsListening to good musicTraveling the world and right at homeSponsor: Concepts appToolsTipsWhere to find WilliamOutroLinksAmazon affiliate links support the Sketchnote Army Podcast.The Sketch Effect WebsiteThe Sketch Effect on InstagramWilliam on InstagramThe Conquering CreativeWilliam’s Conquering Creative BlogWIlliam on LinkedInToolsAmazon affiliate links support the Sketchnote Army Podcast.Pentel EnergelTombow MarkersSakura IdentipenMoleskine SketchbookiPad ProApple PencilProcreateWacom CintiqTipsCreativity flourishes with boundariesVisualize the problem as a moviePursue adjacent creative activities - painting or musicCreditsProducer: Alec PulianasTheme music: Jon SchiedermayerSubscribe to the Sketchnote Army PodcastYou can subscribe to the podcast through iTunes, Google Podcasts, Spotify, Amazon Music, YouTube or your favorite podcast listening source.Support the PodcastTo support the creation, production and hosting of the Sketchnote Army Podcast, buy one of Mike Rohde’s bestselling books. Use code ROHDE40 at Peachpit.com for 40% off!