Jake’s not here this week. So Jonathan is joined by Amr from AJ&Smart to talk about a little more about Apple (since they had their media event a couple weeks back); compare Apple’s leadership with Microsoft’s; and how to approach working on a “boring” product.
Here’s a peek at the topics discussed in this episode:

Innovators vs executors
Has Apple become boring? 
Who’s running product at Apple?
How Steve Ballmer ran Microsoft
How success can set you up to be disrupted 
Microsoft is interesting now..?!
Companies should focus on doing boring well
How do you pitch a boring product?
Innovation is overrated 
The importance of framing in product design

Links
Amr Khalifeh on Instagram
Amr Khalifeh on Twitter
Daring Fireball
Book: The Four Steps to the Epiphany—Steve Blank
Book: The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses—Eric Ries
Appl Still Hasn’t Fixd Its MacBook Kyboad Problm—Joanna Stern—The Wall Street Journal
Apple apologizes for continued reliability problems with its MacBook keyboards
The MacBook keyboard fiasco is way worse than Apple thinks—DHH—Signal v Noise
Steve Jobs joking about MobileMe
Loom
Camtasia 
Book: Rework—Jason Fried & DHH
Airtable
Telegram
Basecamp
Book: Buy Sprint! ??‍♀️
Book: Buy Make Time! ?⏰
AJ&Smart + Jake Knapp Official Design Sprint Masterclass:ajsmart.com/masterclass ??
Your Hosts:

Follow Jake Knapp on Twitter: @jakek
Follow Jonathan Courtney on Instagram or Twitter: @jicecream
Follow AJ&Smart on Instagram or Twitter: @ajsmartdesign
Write into the podcast: pbc@ajsmart.com
Podcast editing by Jason Sanderson: PodcastTech.com
Show notes by @amrkhalifeh
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