Jony Ive and his infamous design team aren’t simply creating the Apple products you use and love, their influence is reshaping Apple itself.  On this episode, we look back at Jony’s humble start, and examine how Sir Ive and team became the powerful core of the world’s greatest company.  Plus, we bet you just can’t wait to get behind the wheel of your very own Apple-made…. minivan?  We'll fill you in on the latest Apple Car rumors.
 
Our sponsors have baller products!

With models starting at just $275, Varidesk  is the highest quality, least expensive way that we know of to get started with a standing desk.  And you should absolutely check them out, because moving to a standing desk will change your life.
 
Plug Automatic into your car's data port, and with their beatiful app, you'll be able to find your parked car, learn how to save fuel with tips based on your actual driving, and even diagnose and turn off your car's check engine light.  See it out in action and save 20% off your new Automatic now at Automatic.com/cult.
 

And get control of your inbox and save a ton of time with Sanebox.  Sanebox's algorithms learn which emails you want to see and puts the rest into a daily digest you can review or delete all one click. See how accurate it is with a free trial. 
 
We also want to give Kevin MacLeod at incompetech.com a huge thanks for all the great music you hear in today's show.
 
This week’s links

Intro: The iPhone call that started it all

https://www.youtube.com/watch?v=uPd3P3UuGb8&spfreload=10
 


The Shape of Things to Come: How an industrial designer became Apple’s greatest product
http://www.newyorker.com/magazine/2015/02/23/shape-things-come?intcid=mod-most-popular
 
It’s time to rewrite Apple history — with more Jony Ive


http://www.cultofmac.com/312475/rewrite-apple-history-more-jony-ive/#XvEs00XoOkh3Gvfm.99
 

Apple Gears Up to Challenge Tesla in Electric Cars

http://www.wsj.com/articles/apples-titan-car-project-to-challenge-tesla-1423868072
 
Touch ID might be coming soon to MacBooks, Magic Mice and trackpads
http://www.cultofmac.com/312552/touch-id-might-coming-soon-macbooks-magic-mice-trackpads/#EG1eij21PA3ZB4IB.99
 
Our Under Review links:
Buster loves Darkroom on iOS for non-destructive photo editing.
https://itunes.apple.com/us/app/id953286746?mt=8&ign-mpt=uo%3D4
 
Leander reviewed the Avea Bluetooth LED bulbs and liked them so much he went out and bought ten.
https://www.elgato.com/en/smart/avea
 
Erfon thinks the audio fidelity of Tidal’s music streaming service is incredible, but its Mac app is a stinker.
http://tidalhifi.com