This week: how Steve Jobs and the industrial design team saved Apple.  Plus: the reason Jony Ive now has a chauffeur; one year with the Apple Watch; and we reveal the strange cultural phenomenon we’ve been secretly loving in an all-new What We’re Into.
 



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Freshbooks, the easy-to-use invoicing software designed to help small business owners get organized, save time invoicing and get paid faster.  And I can vouch for this from experience, it also makes tax time a cinch.  Get started with a free trial at Freshbooks.com/cultcast, and please enter “CultCast” in the “How did you hear about us?” section!
 
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We also want to give Kevin MacLeod at incompetech.com a  thanks for the great music you hear on today's show.
 


On the show this week



@erfon / @lkahney
 
Intro - Steve Jobs intros the iMac DV
https://youtu.be/ngW5qCBRwxk?t=35m24s
 
Is this the Apple Car????
https://www.youtube.com/watch?v=zWQnfLLHyKo
 

Why the departure of Apple designer Daniel Coster matters
http://www.cultofmac.com/422916/why-departure-of-apple-designer-daniel-coster-matters/
 


A year after its launch, it’s now clear that pretty much no one needs an Apple Watch


http://qz.com/658010/a-year-after-its-launch-its-now-clear-that-pretty-much-no-one-needs-an-apple-watch/
 

Apple Watch shipments predicted to fall 25 percent this year



http://www.cultofmac.com/422468/apple-watch-shipments-predicted-to-fall-25-percent-this-year/
 
Our blades!
Gerber Curve (Leander)
http://amzn.to/22yAb7M
 
Spyderco Paramilitary 2 (Erfon)
http://amzn.to/1XySs3i
 


Kershaw Leek Knife
http://amzn.to/22yAfnK