How do you get others to accept your plan or course of action and execute it as if it were their own?   We get this question all the time from a leader of a team pushing their people to execute on a new strategy or adopt a new process, but their team members aren’t fully “bought in.” We get this question from individuals who step in to try and solve a problem, but whose peers, another team, or different departments aren’t on board with the solution. Sometimes the question is directed up the chain of command when someone recommends a course of action to their boss, but the boss isn’t convinced it’s the best option. On the home front, the question is often directed toward a spouse who pushes back against a decision or course of action, kids who refuse to implement guidance, or parents or siblings who disagree with what seems like an effective solution.  So, how do you get others to buy-in? The answer isn’t complicated.  GIVE OWNERSHIP.