James “JC” Curleigh is the President and CEO of Gibson Brands, responsible for leading the major comeback of their iconic music portfolio after the company filed for bankruptcy in 2018. He’s one of the world’s true visionaries and has led game-changing initiatives at Levi’s, KEEN, Salomon, and Mars. As a triple citizen of Canada, the US, and the UK, JC grew up with one of the most unique childhoods you’ll hear about and was taught to embrace new environments and tackle challenges from Day 1. Franti and JC discuss turning obstacles into opportunities, creating a thriving culture, giving back to the community, the parallels between sports and music, and of course… staying human. Website: https://www.gibson.com/ Instagram: @gibsonguitar Michael’s album Work Hard And Be Nice is out now: https://orcd.co/work-hard-and-be-niceKeep in touch with Michael online: www.michaelfranti.comThe Stay Human podcast is available wherever you listen to podcasts: www.stayhumanpodcast.com PODCAST EPISODE CREDITS:Executive Producers: Michael Franti and Activist Artists ManagementProducer: Angie Griffith or Activist Artists ManagementArtist Manager: Caitlin Stone for Activist Artists ManagementManagement Coordinator: Ashley Dill for Activist Artists ManagementSocial Media Manager: Emily Marquis for Coffeehouse CollectiveIn Partnership with: American Songwriter Podcast Network (Dan Wise, COO)  Instrumental from: “Crazy For You” by Michael Franti Audio Editing by:  Max Branstetter for MaxPodcasting