I need a coffee and a new glasses prescription after reviewing Jetblue's long 2019/2020 ESG report in size 5 font. BUT I think what was most interesting to me was how Jetblue is preparing for the future by assessing their climate risks and opportunities. Also I had no idea that they were the first carbon neutral airline (for domestic flights) in the US. Jetblue also alludes to a medium term timeline for carbon pricing or a carbon tax. That's a big hint for all of us of what could be coming down the pipeline. Pun intended. There is some really great data throughout the report and highly organized charts on topics that some businesses could really learn and benefit from when it comes to preparing for the future. Did I know I was reading their future goals? No. But I do know their investment strategy and I'll take that to the bank. My biggest criticism for this report is to make a 10 page summary of this report designed for regular people who want to learn more and take sustainability lessons and apply them to their jobs. And also, carbon neutral isn't enough. 
Feel free to check it out yourself if you have some free time or a family holiday you want to get out of: https://www.jetblue.com/magnoliapublic/dam/ui-assets/p/2019_2020_JetBlue_ESG_Reporting.pdf  
TEAM:
Host: Sara Miltenberger, RSTR Media & Strategy
Music: Jake Huffman Creative
Artwork: Groove Street Creative


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