Everyone wants to go viral. (I’m doing air fingers, I know you can’t see them, but believe me.) Whether it’s for dancing on TikTok to a new catchy tune or for the perfect Twitter snipe, or a beautifully crafted blog post. We all dream of the traffic tsunami and the potential that has to lead to cold hard sales. But is it just a happy accident, or an artful strategy? Today I am giggly with girlish glee to have Rand Fishkin, the co-founder, and CEO of audience research startup SparkToro, on the show. He’s going to explain how going viral is much more nuanced than you might think. And that if you put in the work, you can draw in the masses to your brand with well-crafted content that not only gets attention but warms the wiggly bits of your customers too.   Tune in to learn: What viral content is, and how it can be used in your marketing plan Which content formats are best for going viral Rand’s powerfully simple formula for creating viral content: How to hook people in How to keep them on the line How to sink deep into your audience’s brain Rand’s top tip for success with content marketing