John Chalifoux is the president and COO of MERA. Utilizing his engineering background, marketing skills and extensive knowledge of the automotive industry, Chalifoux strives to increase the awareness and acceptance of remanufactured goods—and solidify their place in the circular economy—with policymakers and the public. Previously, he was a strategy consultant for PricewaterhouseCoopers, and he is an experienced marketing and sales executive, having worked for leading automotive suppliers. MERA, The Association for Sustainable Manufacturing, is a member-based network of manufacturers, suppliers, universities, and professional services firms that promotes the economic, environmental, and product performance benefits of remanufacturing and similar forms of sustainable manufacturing.