We're pleased to welcome Jeff Lenard of NACS, the National Association of Convenience Stores, to the show today. NACS mission is in their tagline, "Advancing Convenience & Fuel Retailing," and they represent convenience stores and their operators -- comprising fully 4% of the GDP! There are nearly 155,000 convenience stores across the United States serving 160 million people each day and NACS strives to help them become more effective and efficient so that you and everyone else can get back to the business of saving the world. Disclosure: NACS is a client of Human Factor Media, the parent company of Through the Noise, and Blake produces their podcast. There's a great anecdote in today's episode about the reach and impact of their podcast. It could help you too!