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AEP056 - How To Build A Brand That Is More Than A Brand

AEP056 - How To Build A Brand That Is More Than A Brand

FromThe Apparel Entrepreneurship Podcast


AEP056 - How To Build A Brand That Is More Than A Brand

FromThe Apparel Entrepreneurship Podcast

ratings:
Length:
34 minutes
Released:
Jul 1, 2020
Format:
Podcast episode

Description

In this incredibly inspiring episode of the Apparel Entrepreneurship podcast, Sofia Demirtas shares her story of starting and running the beautiful luxury and sustainable womenswear brand Fanm Mon.
Fanm Mon is a luxury womenswear brand that launched in 2013. The label takes a bold approach to embroidery, offering feminine styles and vibrant color combinations.
Sophia takes us all the way back to the start of her brand, the biggest struggles they’ve had so far, and how important respect, love, and kindness is to keep a strong and motivated team.
She also talks about the importance of staying true to your vision and your beliefs and how transparency and honesty can grow a more connected and loyal customer fan base.
Sophia shares so much wisdom in this episode, and the biggest takeaway for us is that yes, listening to and following your intuition is more powerful than experts advice. Nobody knows you, your brand, and your brand mission as you do.
Enjoy this episode!
Show notes
Visit Fanm Mon here!
Fanm Mon's Instagram page: Take a look!
Sign up for the AE Summer School: Register Here!
Released:
Jul 1, 2020
Format:
Podcast episode

Titles in the series (54)

In The Apparel Entrepreneurship Podcast, Ana and Klas Kristiansson - apparel industry experts, authors, and speakers will discuss hands-on tactics touching all areas involved in running and growing a meaningful, successful apparel brand. Learn practical strategies about sustainability, design, product, marketing, sales, community, e-commerce, and entrepreneurship. You’ll also hear inspiring interviews with industry experts and entrepreneurs about their tips and journeys in this fast-paced industry. A must-listen for everybody that is running an apparel brand or is working with apparel.