Today’s guest is Jessica Kim, Co-Founder and CEO of ianacare, a digital platform that connects family caregivers with the resources they need to care for their loved ones. 
Jessica founded ianacare because she herself was a caregiver in her mother’s last days of life. She saw firsthand how frustrating, exhausting and isolating the experience was, and she knew there had to be a better way. 
That’s how great entrepreneurs think. They truly understand their customers’ problems on a human level, and then they set out to solve those problems with excellence. 
So if you run a business yourself, or if you want to someday, or if your company simply serves customers in any way… 
Listen to this conversation and see how to solve your customers’ problems at a human level. 
You’ll also learn:

The perspective you absolutely must have before you launch anything digital

How the hiring process changes through various stages of your business

What to do if you don’t have much expertise for your startup (and why that’s actually okay) 

Practical tips for leading hybrid and remote teams