54 min listen
Fixing the Broken Running Shoe Industry ft. Altra Running Co-Founder Brian Beckstead
Fixing the Broken Running Shoe Industry ft. Altra Running Co-Founder Brian Beckstead
ratings:
Length:
67 minutes
Released:
Jun 23, 2020
Format:
Podcast episode
Description
Today we welcome Brian Beckstead, the Co-Founder and Head of Strategy/PR of Altra Running, a shoe company that creates zero-drop footwear with a natural foot-shape design. Altra Footwear was launched in 2009 by Brian and Golden Harper, partnering with Pulse Labs, an engineering firm at Brigham Young University. They chose the name "Altra" based on the Latin word "altera", which means "to fix or mend something that is broken." From their humble origins cutting up existing shoes and re-soling them in a toaster oven, Altra is now sold all over the U.S. and in 55 countries around the world.
To learn more about Altra, go to: https://www.altrarunning.com
To check out Brian on Insta: @brian_altra
To check out Altra on Insta: @altrarunning
To watch Between the Reps podcast videos on YouTube: https://bit.ly/BTRYouTube
Send us emails at: betweenthereps@gmail.com
For more Brooke on Insta: @brookeence
For more Jeanna on Insta: @jeanna_cianciarulo
Learn more about your ad choices. Visit podcastchoices.com/adchoices
To learn more about Altra, go to: https://www.altrarunning.com
To check out Brian on Insta: @brian_altra
To check out Altra on Insta: @altrarunning
To watch Between the Reps podcast videos on YouTube: https://bit.ly/BTRYouTube
Send us emails at: betweenthereps@gmail.com
For more Brooke on Insta: @brookeence
For more Jeanna on Insta: @jeanna_cianciarulo
Learn more about your ad choices. Visit podcastchoices.com/adchoices
Released:
Jun 23, 2020
Format:
Podcast episode
Titles in the series (100)
The Orangetheory Monitor of Shame by Between the Reps with Brooke Ence & Jeanna Cianciarulo