For anyone looking to be an authority in their industry I can promise you that being able to stay five steps ahead of the others in your space is one of the keys.  How exactly do you track trends? Where do you look? How do you take something on the fringe of what's going on, and make it relevant to the people that you're interested in influencing? How do you use that to drive the next big game changing conversation in your industry? And what if what if the answer to all of that was to firstly stop looking where everybody else is looking? Henry Mason is the master of determining trends over fads, this London based think tank has been across the innovations that are transforming today for many years - he decodes for us how to get ahead of what's next. Find out more about me and the work I do at juliemasters.com or follow me on instagram at jules.masters Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.