Do you struggle to immerse yourself in something (anything) without a buzz, ding or vibration pulling you out of your train of thought? If we struggle to pay attention to even the things we care about - how as influencers, leaders and communicators - can we cut through long enough to create real and lasting impact.Today’s Guest Paul Zak is a neuroscientist, public speaker and author who has spent the last two decades looking into what our brains crave - and how we can use those cravings to build experiences that actually change our minds. Paul is a Professor of Economics, Psychology and Management at Claremont Graduate University. His TED Talk ‘Trust, morality and oxytocin’ has had almost 2 million views and he has been invited to speak at NATO Supreme HeadQuarters, Google, Facebook, Microsoft and Harvard University to name but a few. His most recent book: ‘Immersion: The Science of the Extraordinary and the Source of Happiness’, is based on 20 years of research into exactly why our brains hunt for the extraordinary - and how we can use this knowledge to create amazing experiences for our customers, employees and audiences.LinkedIn : https://www.linkedin.com/in/paul-zak-91123510/You’ll LearnWhy understanding what makes an Immersive experience holds the key to designing messages, movements and marketing that significantly changes people’s behavior.The five essential steps of persuasion. Including how to ‘Open Hot’ by starting any piece of persuasive communication in a way that literally changes the blood chemistry of your audience.Why ‘fun’ is always a better motivator than ‘fear’. Although fear may motivate us in the short term, it’s fun (or positive emotion) that continues to motivate long after the fear has disappeared.Finally, how to use the science of Immersion to lead a better, deeper and more enriching life - and why this has become Paul’s dedicated focus for the next 10 years. This is Paul’s second time on the podcast. Since the first I’ve enjoyed many email conversations together on how the science he pioneered has changed the lives – and business outcomes – of tens of thousands of people across the world.However, where our connection became deeper, is our shared passion for what science and technology can do to help us pause. Paul’s work is a powerful beacon of light in that direction.References and links mentionedMy new ebook The Influencer Codehttp://getimmersion.com/If you liked this episode, you might also enjoyGay HendricksThanks for tuning into this week’s episode of the Inside Influence Podcast! Please head over to iTunes, subscribe to the show, and leave an honest review. Don’t forget to hop on my website juliemasters.com and download my new ebook. The Influencer Code or become an insider by signing up to my newsletter. Influencer Code or become an insider by signing up to my newsletter. Hosted on Acast. See acast.com/privacy for more information.