33 min listen
221: Making sense of Facebook Tracking vs IOS 14
221: Making sense of Facebook Tracking vs IOS 14
ratings:
Length:
28 minutes
Released:
Mar 29, 2021
Format:
Podcast episode
Description
Interview with Meghan Daly, Whole Whale's Paid Social Manager about the changes that will impact digital advertisers on Facebook.
Simply put, iOS14 is Apple’s most current iPhone operating system. iOS14.5 is an update to this operating system that will include many things (including 200+ new emojis!), but the specific update that’s generating a lot of buzz is the launch of an in-app prompt. This prompt essentially asks users to opt-in and “allow” apps and websites to track their activity.
Once the update goes live (currently projected for early Spring) this means an iPhone user with the update installed will open up an app like Facebook, for example, and see the following prompt:
Source: Apple
If a user opts into tracking, nothing really changes. But if a user opts-out, it will change how advertising giants like Facebook are then able to collect and utilize that user data. This means it will also change whether you, as a Facebook advertiser, have access to that data.
Simply put, iOS14 is Apple’s most current iPhone operating system. iOS14.5 is an update to this operating system that will include many things (including 200+ new emojis!), but the specific update that’s generating a lot of buzz is the launch of an in-app prompt. This prompt essentially asks users to opt-in and “allow” apps and websites to track their activity.
Once the update goes live (currently projected for early Spring) this means an iPhone user with the update installed will open up an app like Facebook, for example, and see the following prompt:
Source: Apple
If a user opts into tracking, nothing really changes. But if a user opts-out, it will change how advertising giants like Facebook are then able to collect and utilize that user data. This means it will also change whether you, as a Facebook advertiser, have access to that data.
Released:
Mar 29, 2021
Format:
Podcast episode
Titles in the series (100)
150: Navigating the Future of Jobs - Brynne Kennedy: A conversation about the Talent Mobility Revolution, a concept Brynne Kennedy breaks down in her book Flat, Fluid and Fast. Brynne is also a candidate for US Congress in California's Fourth Congressional District and shares larger thoughts on what leads ... by Using the Whole Whale - A Nonprofit Podcast