Fintech is a global trend at the moment, and having people who truly understand it is as valuable as ever.With a Bachelor's from Stanford and a Harvard MBA, Ana Cristina Gadala-Maria certainly fits this description. Ana leads Fontes, a seed-stage fund for Latin America fintech at QED, and is a supporter of the LatAm ecosystem through Mosaico, a content platform. She's passionate about democratizing access to financial services, a strong believer in entrepreneurship as the driving force behind transformative solutions, and an advocate for female and diverse founders.In this episode, Ana shares:Why fintech is so hot in Latin America (and globally!)How to cater to the "underbanked and under-served"Her opinion on the future of embedded financeChallenges that founders starting or scaling financial services should be aware ofHow Fontes works within QEDStarting something new?Visit apply.latitud.com to learn about the Latitud Fellowship program.Set up an international corporate structure accepted by international investors with Latitud Go.