Bobby Franzo, Co-Founder and team lead of pb&j TV, joins the show this week. One of the best practices that we would like to see utilized as a tool to help reduce risk and have full enrollment is to have cameras in the classroom. Bobby and the pb&j team is leading the charge of this industry, using state of the art technology and cutting edge services. Bobby talks about why he and his brother founded pb&j, what he learned in growing the business for over 10 years, and how having cameras in the school sets you apart from others. He also talks about how cameras empower both the schools and teachers while giving parents peace of mind, the technology trends he sees growing even more in the future, and the key dos and don’ts when looking to use cameras.   Key Takeaways: [10:08] Rick and his brother Bobby co-founded pb&j TV, which was named while peanut butter and jelly sandwiches were being made during a brainstorming session. They were both young entrepreneurs, and now have over 500 hundred childcare centers using their technology. [16:15] Fun fact! Rick picked up an appreciation for all things food and cooking through his mom. Just don’t ask him to clean up while he works! [18:40] While childcare centers are the main focus of pb&j, they are also starting to expand into covering sports, nursing homes, and pet care centers. [20:46] There are many benefits to schools using camera systems. These include better staff performance, more productive and safer classrooms, risk management and higher enrollment. [25:08] Cameras build trust with parents, which in turn leads to great ROI. And despite hacking being possible with virtually any site, pb&j builds an infrastructure that meets and exceeds online banking standards. [31:22] pb&j has also created Stream Shield, which is a way to detect and prevent against parents taking screenshots. [32:57] Over the past seven years, preschools are adapting to tech including smart boards, digital check-ins, and Alexa devices in each classroom. [38:53] pb&j is committed to teacher dedicated content and recognizing a job well done. Their Classroom Hero program provides positive feedback for teachers and celebrates them for a job well done. [43:13] You can’t be afraid to fail. Be patient and trust the process. Mistakes are just learning opportunities.   Mentioned in This Episode: Kris Murray The Child Care Success Company Child Care Success Academy Child Care Success Summit pb&j TV WatchMeGrow  Childcare Association of Louisiana Kiddie Academy Classroom Hero Gary Vaynerchuk