No matter the platform, event, theme or target, you can count on Bill Cakmis to be a part of its inception and success. As for a performance coach, talent coach, acting coach, and motivational speaker. Bill has for more than 3 decades now, been the cornerstone behind the successful teaching and mentoring of singers, actors, anchors, talk show hosts, politicians, doctors, lawyers, CEOs, and athletes. And as a show of the touch of expertise, excellence, and quality in his field of operation, some of Bill’s clients have gone ahead and won prestigious awards including Grammy, Oscar, Tony, and Emmy awards. Having collaborated with top film studios, production companies and TV stations in the creation of fun, creative and engaging content, Bill’s full resume is a thing of beauty. Also an actor, writer, director, and motivational speaker, Bill is blessed to have worked and played with some of the most talented and entertaining people in the world. Show Notes If you’ve ever had (or are still) struggling on how you can present yourself or your ideas in front of a crowd, panel, or any kind of audience, then you’re definitely going to enjoy today’s show. Thanks to our guest today, Bill Cakmis, we’ll be focusing on communication and how you can make use of special tips and insights from Bill’s experience helping the diverse pool of raw talent that he’s coached. Bill sets an engaging conversation by reminiscing on his role helping the producers and directors of “American Girl” solve their host problem. After being called in at the last minute to save the situation, Bill was not only successful in saving the day, but also earned himself the nickname “Host Whisperer” for his admirable efforts in the fruitful turnout of the project. Stay tuned to get more acquainted on how to improve your communication and performance stats with captivating stories on how Bill has managed to handle different chaotic situations in diverse environments into a complete success. Also, find out why your audience is a key factor that shapes the tone and theme of your speech and how you too can adapt your performance in relation to this. Bill also gives us insights into his book Loyalty, Trust & Success: Transforming Anchors, Reporters & Weathercasters Into Superstars and what you can expect to gain from the book. Quotes The difference between a songwriter and a star is that a songwriter plays the song while a star plays the audience. Just because you're famous doesn't mean you can host a show. There’s a skill set, learning how to read a prompt or how to deal with guests among other trainable skills. You change who you are depending on who you're talking to, in order to survive in that situation. I'm not there because I'm the show or I'm the production company. I have one job. To make you win. If you win, if you succeed, my ex-wives eat. My ex-wives are very hungry women. So it’s important to me that I make everybody I work with success. There's a big difference between having a sense of humor and beginning with a joke. And a lot of people are told to first begin with a joke - ‘Hey, get them smiling, get them laughing’ - And it's the worst thing you can do. It's not about you. It's never about you. Every great storyteller knows that every story they tell is about one thing- the person they're talking to - It's about getting that person to react and you're going to change how you tell that story depending on who you're talking to. From my experience working for over 3 decades, I have formulated tools and techniques for people to create a certain kind of loyalty and trust with their audience when they’re on the stage. Loyalty with their viewers, and through that, create success. There's a big difference between having a sense of humor and beginning with a joke. And a lot of people are told to first begin with a joke - ‘Hey, get them smiling, get them laughing’ - And it's the worst thing you can do. It's not about you. It's never about you. Every great storyte