23 min listen
190 | Launching a Sustainable Dog Treat Brand on Kickstarter with Luca Pets
190 | Launching a Sustainable Dog Treat Brand on Kickstarter with Luca Pets
ratings:
Length:
29 minutes
Released:
Nov 3, 2021
Format:
Podcast episode
Description
In today’s episode, I’m talking to Wendy Chen and Ersalina Lim, the founders of start-up freeze dried treat brand Luca Pets. Ersalina talked about some of the ways they’re making Luca Pets a sustainable brand by partnering with TerraCycle to recycle their packaging and using a compostable alternative to the silica gel packets usually found in most treat bags. They’re launching their brand on Kickstarter right now. It was interesting to learn about how Kickstarter can be used not just for funding but more as a marketing strategy. Wendy talked about how they determined their funding goal and some things they wish they had done differently. The rest of the shownotes can be found at wearwagrepeat.com/podcast
Released:
Nov 3, 2021
Format:
Podcast episode
Titles in the series (100)
Megan Sutherland of Pictory Productions Lives a Dog Inspired Life: Live in the Moment (like your dog) and learn to enjoy the little things! by Wear Wag Repeat Podcast