In this episode I’m branching out beyond dog moms to talk to Emily Hall, a cat adventure expert and the founder of KittyCatGO. Emily has built a highly engaged audience of cat parents with her Facebook Group and Adventure Challenge - over 200 cats around the world participated in the last challenge, many of them completing over 50 tasks to earn certificates and prizes. Emily shares how she made that a success and her plans for the next round. We also touch on some other things Emily is working on to grow her cat lifestyle business such as an online shop and affiliate marketing. The rest of the shownotes can be found at wearwagrepeat.com/podcast