“So, why do you want to get the job?” “Because I love fashion…. ” ClichèWell, this is not quite the right answer and indeed, in some cases, it may sound superficial and wrong if behind it is not supported by the knowledge of the fashion industry. Let me explain.Everyone can say I love fashion. Even your cousin who loves to dress extravagantly, post outfits on social media, or go shopping. For you who want to work in fashion instead, I love fashion must mean something else. You must have an awareness and knowledge of the industry. You are not only a fashion enthusiast, you are a fashion professional or you are about to become one, and there is a big difference.Do you know what the most successful fashion designers, marketers, editors, art directors, stylists, PR, buyers… have in common? Yes of course they all have a strong passion for the fashion industry. But they don’t just say I love fashion, they know about fashion.They need to look at what happened in the past, in their archives to create the future. So it doesn’t matter if every day you read the latest news about fashion or you are always updated about your favorite brands on Instagram if you don’t know the history of fashion, how this industry works and how everything has come to become what it’s today, you’ll still have some important missing pieces that can affect your work and career in fashion. Instead of saying I love fashion you should really learn fashion, because more knowledge = more opportunities. So let me share with you in practice what opportunities knowing about fashion can unlock you and the 7 reasons why you need to know about fashion to be successful in this industry. FREE WEBINAR on The History of Fashion Capitals > http://www.glamobserver.com/fashion-capitals-free-webinar/Fashion History Online Course: Inside the fashion industry https://courses.glamobserver.com/p/inside-the-fashion-industry/Questions? Email giada@glamobserver.com