Few names in the world of haute horology garner the same level of respect as Audemars Piguet. In this episode, Dan speaks with the brand’s pioneering CEO François-Henry Bennahmias on how the watch world has evolved, how he introduced the AP to the world of hip-hop, and the true meaning of luxury today. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.