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Navigating a Business Through Crisis

Navigating a Business Through Crisis

FromGrit & Growth


Navigating a Business Through Crisis

FromGrit & Growth

ratings:
Length:
37 minutes
Released:
Apr 20, 2021
Format:
Podcast episode

Description

Meet Likitha Maddukuri, CEO and co-founder of Terra Greens, and Baba Shiv, Stanford Graduate School of Business Professor of Marketing, and hear how unprecedented adversity can create incredible opportunity … when you have the right mindset.Running an organic produce business in India could be seen by many as challenging enough, but the pandemic of 2020 had other plans. With a national lockdown, supply chain disruptions, and a limited labor force, Likitha had to quickly figure out how to create a culture that would motivate and inspire her employees to not just survive, but to thrive.Creating a culture of gratitude, constant communication, and showing up for each other were her keys to success. “For the first time I had to sell the business and the vision to my people and make them believe that we will emerge stronger.”Professor Shiv, an expert in neuroeconomics and decision making, discusses how Likitha’s innovative mindset made all the difference — approaching challenges with a desire for opportunity rather than a fear of failure. Listen to Likitha’s story and Professor Shiv’s guidance and get inspired.Resources:Terra Greens: http://www.terragreensorganic.comStanford Seed: http://stanfordseed.co/GritSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Apr 20, 2021
Format:
Podcast episode

Titles in the series (74)

Meet intrepid entrepreneurs from Africa and South Asia, hear their stories of trial & triumph, and gain insights and guidance from Stanford University faculty and global business experts on how to transform today’s challenges into tomorrow’s opportunities. From securing investment and planning family succession, to mindful leadership and managing in adversity, you’ll learn firsthand from entrepreneurs and experts on how to develop the grit you need to grow your business — in times of crisis and calm. Walk away with actionable information, new perspectives, and fresh inspiration to take your business to the next level. Listeners can also take a deep dive into entrepreneurship with masterclass episodes featuring interviews with Stanford faculty and global experts. It’s a unique opportunity to hear about cutting-edge research, get practical business tips, and learn proven leadership strategies from some of the world’s leading thinkers and practitioners.Grit & Growth is brought to you by Stanford Seed, a Stanford Graduate School of Business-led initiative that partners with entrepreneurs in emerging markets to build thriving enterprises that transform lives. About The Host: Darius Teter is executive director of Stanford Seed, a Stanford Graduate School of Business-led initiative that partners with entrepreneurs in emerging markets to build thriving enterprises that transform lives. Darius has held leadership positions at Oxfam America, the Asian Development Bank and with the US Government where his experience included advising governments on economic policy, developing human rights programming, and financing infrastructure megaprojects across Africa, Asia and Latin America. All the while, he remained intrigued by the human experience and our universal drive towards growth and prosperity.