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Profile of Purpose: Making a Difference

Profile of Purpose: Making a Difference

FromGrit & Growth


Profile of Purpose: Making a Difference

FromGrit & Growth

ratings:
Length:
9 minutes
Released:
Dec 21, 2021
Format:
Podcast episode

Description

Meet Wandia Gichuru, CEO and co-founder of Vivo Activewear, a Kenya-based fashion brand made for the modern African woman. In an industry dominated by imports, Wandia is creating clothing that instills confidence and makes a difference in the lives of both her customers and her employees.Wandia didn’t dream of being a designer all her life. But she has always been passionate about making an  impact. Now she’s doing that one dress at a time —creating clothes made in Africa, for African women that “takes into account our different body shapes, sizes, skin tones, likestyles, and style preferences. Women haven't known what it feels like to wear something that was made with you in mind. It’s more than just clothing and style. It's about what makes you feel more confident, appreciated, or accepted.”Empowering women extends to her company as well. She strives to create work- life balance for her employees, 70% of whom are women. Vivo provides meals everyday, health insurance, training, and no one works more than five days a week, which is uncommon in Kenya. While it hasn’t been easy, the struggles are turning into successes — Vivo is increasing its revenue, employing more women, raised capital, launched an e-commerce fashion platform, and expanded to Rwanda.Wandia does it all for the women. “What drives me for sure, and hopefully the business as a whole, is the opportunity that we have to inspire women and change the way we see ourselves.”Listen to Wandia’s mini profile to learn how one entrepreneur’s passion can make a world of difference.To participate in Grit & Growth’s paid focus group, visit http://stanfordseed.co/podcastsurveySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Dec 21, 2021
Format:
Podcast episode

Titles in the series (74)

Meet intrepid entrepreneurs from Africa and South Asia, hear their stories of trial & triumph, and gain insights and guidance from Stanford University faculty and global business experts on how to transform today’s challenges into tomorrow’s opportunities. From securing investment and planning family succession, to mindful leadership and managing in adversity, you’ll learn firsthand from entrepreneurs and experts on how to develop the grit you need to grow your business — in times of crisis and calm. Walk away with actionable information, new perspectives, and fresh inspiration to take your business to the next level. Listeners can also take a deep dive into entrepreneurship with masterclass episodes featuring interviews with Stanford faculty and global experts. It’s a unique opportunity to hear about cutting-edge research, get practical business tips, and learn proven leadership strategies from some of the world’s leading thinkers and practitioners.Grit & Growth is brought to you by Stanford Seed, a Stanford Graduate School of Business-led initiative that partners with entrepreneurs in emerging markets to build thriving enterprises that transform lives. About The Host: Darius Teter is executive director of Stanford Seed, a Stanford Graduate School of Business-led initiative that partners with entrepreneurs in emerging markets to build thriving enterprises that transform lives. Darius has held leadership positions at Oxfam America, the Asian Development Bank and with the US Government where his experience included advising governments on economic policy, developing human rights programming, and financing infrastructure megaprojects across Africa, Asia and Latin America. All the while, he remained intrigued by the human experience and our universal drive towards growth and prosperity.