This week, we kick off the episode with a big long discussion about weird stuff European people do. The Brits are obsessed with a random restaurant near Coventry. The Swedes are feeding people who stay over for dinner. And the Finnish appear to have constructed an elaborate years-long joke about their love of buckets. But our main topic for the week is Instagram Reels. It’s Zuckerberg’s last chance at creating a genuinely exciting content ecosystem. After an hour of scrolling through it, we’re not sure it’s going to work. SHOW NOTESThe Binley Mega Chippy TikTokThe Finnish bucket thing“Nobody wants more crappy videos on Instagram. Too bad.”“Instagram is begging you to stop reposting TikToks to Reels” This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.thecontentmines.com/subscribe