Drawing from his experience as an Olympic athlete and Sweden's exceptional legacy of running, Peter Häggström Lindecrantz founded YMR Track Club in an effort to bring vintage design and high-quality, Swedish-made apparel to the run market, all at a reasonable price point. We talk about how he managed that, his history as a runner, and a lot more.   
Follow YMR Track Club on Instagram: https://www.instagram.com/ymrtrackclub/ 
This episode is sponsored by Inside Tracker, which helps you optimize your body and running, using science and technology to deliver ultra-personalized guidance for your training and health. Drop listeners save 20% on any product (no code necessary): https://www.insidetracker.com/dropin