This is a very short summary of a talk I heard recently at the Institute of Directors event at the start of May 2021.  Colin Meyer from the UK shared about purpose and business and gave some practical ideas for how to define purpose and provided a framework for this.   The book mentioned: https://global.oup.com/academic/product/prosperity-9780198824008?cc=gb&lang=en  Conference summary: https://theseeds.nz/key-lessons-and-learnings-from-day-2-of-the-iod-leadership-conference-2021/ Interview with Colin Meyer: https://www.sbs.ox.ac.uk/oxford-answers/prosperity-better-business-makes-greater-good