This was a really wide ranging discussion with one of the most curious people I know so we had lot of fun talking about many topics - one of them was The Apple Tree, a book being released soon by me.  Get a copy?  You can find out more at www.theseeds.nz/tree  Research First: https://researchfirst.co.nz/team/carl-davidson/  Check out Carl and Sean's 232 Podcast on books https://podcasts.apple.com/nz/podcast/the-232-degrees-podcast-unlocking-great-books/id1654427277  Earlier discussion on books https://theseeds.nz/podcast/books-seeds-conference-session-with-sean-barnes-carl-davidson-and-steven-moe/ For more episodes www.theseeds.nz  Carl is one of New Zealand’s best-known social scientists. His long and distinguished career in research stretches over 30 years and includes stints as an academic, practitioner, and author. He has crafted an enviable reputation for his expertise in consumer psychology, research design and behavioural change. Carl is the author or editor of ten books about research practise in New Zealand and he is the past Chief Commissioner for the Families Commission. These days Carl is the Head of Insight at Research First and he is also an Adjunct Professor at the University of Canterbury. carl@researchfirst.co.nz