We're going to go out on a limb here and say this might be our best episode ever. If you DARE skip this one or hop off this episode, your life will be worse for it. We're not kidding. Why are we saying this so boldly? Why do we so desperately want you to hear today’s episode?    Because we had the complete honor of chatting with the incredible Brian Biro and let us just tell you what he had to say will change your life - as a business owner, as a leader, as a parent, as a child, and as a human being. Within the first 10 minutes of chatting, Brian had us in TEARS and then again at the end. In the best way possible.   Now if you don’t know Brian Biro, he is known as America’s Breakthrough Coach! A major client of his once described him best when he said: “Brian Biro has the ENERGY of a 10-year-old… the ENTHUSIASM of a 20-year-old, and the WISDOM of a 75-year-old!” (And after chatting with him on today’s episode, we could NOT agree more with that. Brian is a coach, speaker, and author who’s delivered over 1,800 presentations around the world over the last 30 years. As the author of 15 books including his bestseller, BEYOND SUCCESS, and his brand new THE ROI OF KINDNESS, Brian was rated #1 from over 40 Speakers at 4 consecutive INC. Magazine International Conferences. With degrees from Stanford University and UCLA, Brian has appeared on Good Morning America and CNN. Brian was named one of the top 100 most inspirational graduates in the 75-year history of the UCLA Graduate School of Business. He was also honored as one of the top 10 interactive keynote speakers in North America, and one of the top 60 Motivational Speakers in the WORLD! And lemme just say Brian deserves EVERY single one of those accolades and titles because he truly is the real deal.   Today, Brian talks to us about some of the biggest lessons you’ll ever learn when it comes to being a leader. But before you mentally check out or even hop off this episode thinking “oh, I’m not a leader..” Stop right there. That’s not true, and Brian is going to reveal why. In one of the most impactful, empowering, and energizing episodes we’ve done, Brian covers the power of the pygmalion effect and how to harness that to change the lives of those around you, and how to create a culture of kindness and how that can skyrocket your life and business (not to mention the lives of those around you) far beyond anything you thought possible.    If you’re curious to know what sets some of the biggest and most-loved companies apart from their competitors and how you can use the same strategy and principles in your own life or business, don't go anywhere.   Show notes: https://theheartuniversity.com/167-how-to-become-the-most-memorable-company-in-your-market-with-brian-biro   Lightroom Challenge: www.theheartuniversity.com/challenge   www.theheartuniversity.com/guide-freebie   Follow along with Brian:  www.brianbiro.com www.instagram.com/brian.biro   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity