You may have noticed, but the world is a little unsettled these days. Incomes are variable. We’ve had government support programs come and go. And underlying industries come and go. Prices are rising. Fast. In an episode of this show that I recorded six months ago, I made reference to the price of fuel being £1.50 a litre. That had actually been a slight rounding-up for convenience but already, with fuel touching £2 a litre, it feels like a bargain.I belabour the point simply because, the more turbulent the times, the larger the premium we should place on fresh data, and my guest today is out there trying to get the freshest possible data into risk decisions. Data on Demand is a UK-based fintech that provides data and insights to companies to help them better understand and improve engagement with customers - I speak to their Sales Director, Simon Gregory, about where they get that data and the situations in which it is being used for up-to-the-minute decision making.You can find Simon Gregory on LinkedIn here: https://www.linkedin.com/in/simon-gregory-84236114/Or learn more about Data on Demand via their homepage (https://dataondemand.co.uk/) or via email using hello@dataondemand.co.ukThe Vulnerability Registration Service that was mentioned is here: https://www.vulnerabilityregistrationservice.co.uk/Finally, if it is me you're after, feel free to connect on my LinkedIn page, my action-adventure novels on Amazon, some versions even for free, and my work with ConfirmU and our gamified psychometric scores is discussed at https://confirmu.com/ as well as on episode 24 of this show https://www.howtolendmoneytostrangers.show/episodes/episode-24If you have any feedback or questions, if you would like to participate in the show, or if you'd like to find full written transcripts with timestamps head on over to HowtoLendMoneytoStrangers.ShowRegards,Brendan Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.