One of the biggest things that Brand Builders Group clients, especially performance and business coaches, seem to struggle with, is how to set their rates. Whether you gravitate towards charging an hourly rate or putting yourself on retainer, each has its unique benefits and downsides. And determining how to price your services can be a singularly challenging process, especially when you need to demonstrate your value to the client, while also factoring in all the hidden costs that are inherent to being an entrepreneur, in contrast to having a corporate salary with benefits. Our guest today, Mary Sobon, is no stranger to these challenges and has spent the past 13 years learning everything there is to know about pricing and finding the right client fit. Mary is a consultant with an extensive executive corporate background, and for the past decade has struck out on her own as a successful consultant with a range of fantastic clients, including our very own AJ Vaden! In their conversation, AJ and Mary discuss how Mary made the transition from working in the corporate realm to being independent, how she learned about the type of client she wanted to serve, and why everyone should consider rewarding clients who are a dream to work with. We also delve into how referrals have helped Mary keep her costs down, the function of adding free services to your invoices, and why you should never publish your rates! To learn more about the art of determining the best rates for yourself, your business, and your clients, make sure you tune in today!