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    SaaStr 579: Why Event Marketing Matters Even More Than Before & The Future Of Events with SaaStr CEO Jason Lemkin

    SaaStr 579: Why Event Marketing Matters Even More Than Before & The Future Of Events with SaaStr CEO Jason Lemkin

    FromThe Official SaaStr Podcast: SaaS | Founders | Investors

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    SaaStr 579: Why Event Marketing Matters Even More Than Before & The Future Of Events with SaaStr CEO Jason Lemkin

    FromThe Official SaaStr Podcast: SaaS | Founders | Investors

    ratings:
    Length:
    33 minutes
    Released:
    Aug 5, 2022
    Format:
    Podcast episode

    Description

    SaaStr’s own Poya Osgouei has a great Uncharted podcast that does a deeper dive with many SaaS execs.  Up this week is our own Jason Lemkin, Founder and CEO of SaaStr.  We're cross-posting this great deep dive episode where they discuss how SaaStr has evolved over the last 10 years, and discuss the importance of focusing on field marketing now that folks are eager to get back together.
    Released:
    Aug 5, 2022
    Format:
    Podcast episode

    Titles in the series (100)

    The Official Saastr Podcast is the latest and greatest from the world of Saastr, interviewing the most prominent operators and investors to discover their tips, tactics and strategies to attain success in the fiercely competitive world of SaaS. On the side of the operators, we centre around getting from $0 to $100m ARR faster, what it takes to scale successfully and what are the core elements of hiring. As for the investors, we learn what metrics they hone in on when examining SaaS business, what type of metrics excites them and what they look for in SaaS founders.