Product Placement. Whether it's Coke, Nike or Chevrolet, Madison Avenue has taken notice of the marketing potential of comic books and the purchasing power of the core demographic. In response, The Big Two have opened the doors for companies to advertise not only in comics, but in the art of the stories themselves. Hold on, true believer, product placement is coming to a comic book near and dear to your heart. Join Chis, Sal, Dave and Tom as they discuss the pros and cons of this new advertising initiative. Plus Wire2Wire news, listener emails, Top of the Stack and more.Support the show