About Anadelia Anadelia is a B2B marketing leader passionate about building tech brands and growing revenue. She is currently the Sr. Director of Demand Generation at Teleport. In her spare time she enjoys live music and craft beer.Links Referenced:
Teleport: https://goteleport.com/

@anadeliafadeev: https://twitter.com/anadeliafadeev

LinkedIn: https://www.linkedin.com/in/anadeliafadeev/


TranscriptAnnouncer: Hello, and welcome to Screaming in the Cloud with your host, Chief Cloud Economist at The Duckbill Group, Corey Quinn. This weekly show features conversations with people doing interesting work in the world of cloud, thoughtful commentary on the state of the technical world, and ridiculous titles for which Corey refuses to apologize. This is Screaming in the Cloud.Corey: DoorDash had a problem. As their cloud-native environment scaled and developers delivered new features, their monitoring system kept breaking down. In an organization where data is used to make better decisions about technology and about the business, losing observability means the entire company loses their competitive edge. With Chronosphere, DoorDash is no longer losing visibility into their applications suite. The key? Chronosphere is an open-source compatible, scalable, and reliable observability solution that gives the observability lead at DoorDash business, confidence, and peace of mind. Read the full success story at snark.cloud/chronosphere. That's snark.cloud slash C-H-R-O-N-O-S-P-H-E-R-E.Corey: Let’s face it, on-call firefighting at 2am is stressful! So there’s good news and there’s bad news. The bad news is that you probably can’t prevent incidents from happening, but the good news is that incident.io makes incidents less stressful and a lot more valuable. incident.io is a Slack-native incident management platform that allows you to automate incident processes, focus on fixing the issues and learn from incident insights to improve site reliability and fix your vulnerabilities. Try incident.io, recover faster and sleep more.Corey: Welcome to Screaming in the Cloud. I’m Corey Quinn. This may surprise some of you to realize, but every once in a while, I mention how these episodes are sponsored by different companies. Well, to peel back a little bit of the mystery behind that curtain, I should probably inform some of you that when I say that, that means that companies have paid me to talk about them. I know, shocking.This is a revelation that will topple the podcast industry if it gets out. That’s why it’s just between us. My guest today knows this better than most. Anadelia Fadeev is the Senior Director of Demand Generation at Teleport, who does in fact sponsor a number of different things that I do, but this is not a sponsored episode in that context. Anadelia, thank you for joining me today.Anadelia: Thank you for having me.Corey: It’s interesting. I always have to double-check where it is that you happen to be working because when we first met you were a Senior Marketing Manager, also in Demand Gen, at InfluxData, then you were a Director of Demand Generation at LightStep, and then you became a Director of Demand Gen and Growth and then a Senior Director of Demand Gen, where you are now at Teleport. And the couple of things that I’ve noticed are, one, you seem to more or less be not only doing the same role, but advancing within it, and also—selfishly—it turns out that every time you wind up working somewhere, that company winds up sponsoring some of my nonsense. So first, thank you for your business. It’s always appreciated. Now, what is demand gen exactly? Because I have to say, when I started podcasting and newslettering and shooting my mouth off on the internet, I had no clue.Anadelia: [laugh]. Well, to put it very simply, demand generation, our goal is to drive awareness and interest in your products or services. It’s as simple as that. Now, how we do that, we could definitely dive into the specifics, but it’s all about generating awar