In today's episode we're joined by Joseph Wilkins, Founder of FunnySalesVideos.com to discuss... well, funny sales videos! Joseph had a long career in creating traditional infomercials before doubling-down on the creation of funny videos. He shares with us this story and the techniques he uses to produce funny sales videos that are seen by millions of users each year.In this episode we discuss: How Joseph applied his direct response marketing experience to pivot into creating funny sales videosHow the Harmon Brothers inspired Joseph and his team to 'find their funny'How to create funny sales videos even if you don't consider yourself a funny personThe similiarties and differences between creating infomercials and funny sales videosWhat you need in the first 5 seconds of a video to capture someone's attentionWhat causes users to get bored, lose attention and stop watching your online videosManaging the balance of being disruptive without being distastefulTechniques for repurposing sales videos into snippets for paid social adsHow Hollywood movies are becoming increasingly influenced by the editing techniques used in online videosReferenced on this episode:https://www.pro-creative.com/https://harmonbrothers.com/https://www.drybarcomedy.com/CONNECT WITH JOSEPH / FUNNYSALESVIDEOS.COMhttps://funnysalesvideos.com/https://podcasts.apple.com/us/podcast/how-to-make-a-video-go-viral/id1494603767https://www.linkedin.com/in/wilkinsjosephCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.