Ever wonder why your emails end up in a junk folder? Want to craft irresistibly clickable subject lines? Fancy learning one simple technique you can use to make more money from your email lists? Then this episode is for you.Today we're joined by Emily McGuire, Owner of the email marketing agency, Flourish & Grit.In today's episode we discuss:Beneficial skills for the modern email marketerThe right (and wrong) ways to take advantage of personalisationSubject line techniques that drive open rates without misleading your subscribersHow reframing your mailouts as an email series' could be the key in unlocking revenue within your email listCompanies that can inspire you with their email marketing effortsCONNECT WITH EMILY / FLOURISH & GRIT:https://www.flourishgrit.com/https://www.linkedin.com/in/mcguireemily/ REFERENCED ON THIS EPISODE:https://www.klaviyo.com/https://www.activecampaign.com/https://glockapps.com/ https://www.shinesty.com/ https://www.target.com/ https://www.thereformation.com/ https://helpwise.io/https://www.flourishgrit.com/open CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.