Today Forrester Research published a report assessing the strengths and weaknesses of seven holding company media networks. The objective assessment is a CMO's guide to choosing a media agency partner. Olivia Morley, senior agencies reporter at Adweek sat down with Jay Pattisall, principal analyst at Forrester, to talk about what industry trends emerged during the evaluation. In this episode, Pattisall shares his take on which media networks are the best fit for which brand types, and Omnicom Media Group and Dentsu Media executives join as guests to discuss the report findings. See acast.com/privacy for privacy and opt-out information.