Fashion designer Thakoon Panichgul became an industry darling when he was one of three recipients of the prestigious CFDA/Vogue Fashion Fund in 2006. More than a decade has passed since, and the Thai American designer is ushering his namesake brand into a new era with the same clean construction—this time with a direct-to-consumer business model. On this episode, Panichgul shares how he’s adapting to a changing fashion landscape and what he’s learned along the way. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.