4 min listen
Data Skeptic: Ad Tech
FromData Skeptic
ratings:
Length:
42 minutes
Released:
Jun 18, 2022
Format:
Podcast episode
Description
Increasingly, people get most if not all of the information they consume online. Alongside the web sites, videos, apps, and other destinations, we’re consistently served advertisements alongside the organic content we search for or discover. Targetted ads make it possible for you to discover relevant new products you might otherwise not have heard about. Targetting can also open a pandora’s box of ethical considerations. Online advertising is a complex network of automated systems. Algorithms controlling algorithms controlling what we see. This season of Data Skeptic will focus on the applications of data science to digital advertising technology. In this first episode in particular, Kyle shares some of his own personal experiences and insights working in pay per click marketing.
Released:
Jun 18, 2022
Format:
Podcast episode
Titles in the series (100)
Introduction: The Data Skeptic Podcast features conversations with topics related to data science, statistics, machine learning, artificial intelligence and the like, all from the perspective of applying critical thinking and the scientific method to evaluate the... by Data Skeptic