44 min listen
How XO Marshmallow Used Community Building to Grow Their Business
FromShopify Masters
ratings:
Length:
28 minutes
Released:
Jun 7, 2022
Format:
Podcast episode
Description
Tune into this episode of Shopify Masters to learn: How XO Marshmallow generated the initial buzz for their business using PR and traditional media. How the company translates the in-shop experience to the online offering using colorful branding and thoughtful package design. The customer research and planning process that went into the company releasing their first 12 marshmallow flavors. For more on XO Marshmellow and show notes: https://shopify.com/blog/xo-marshmallow?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
Released:
Jun 7, 2022
Format:
Podcast episode
Titles in the series (100)
TreatsHappen.com Launched Their Brand By Going To 30 Trade Shows Last Year: In this episode you’ll learn from two entrepreneurs that launched their brand through trade shows. In this episode you'll learn: 1. What do you get from investing $1,000 into a booth at a show. 2. How to know which shows will be worth your time from two entrepreneurs that went to 30 trade shows in one year. 3. How they use Facebook boosted posts promote their own viral content. by Shopify Masters