With increased operational costs, airlines are laser-focused on delivering efficiencies, whilst also improving the passenger experience and opportunities to generate ancillary revenues.  In this episode recorded on location in Magical Kenya during the AFRAA Stakeholder Convention, I was joined by Francois Chazelle, VP, Commercial Middle East, and Africa at SITA for aircraft. In this episode, we discuss: ? The factors driving passenger behavior and what passengers expect onboard? ✈️ How route optimization software can deliver tangible results in terms of reducing fuel burn ? How do SITA's solutions support the drive towards a more sustainable future?  ?The response of African airlines to new technologies and digitization.  You can connect with Francois here Find out more about SITA's solutions here If you enjoyed this podcast, please share it with someone you think will benefit from listening and leave us a review so we can be found by even more people.