In this episode, Rick and I explore the MICE sector in Africa. Rick has been involved in setting up convention bureaus across Africa and putting the continent on the global map as a suitable location for meetings and conventions.  Meetings, Incentives, Conferences and Exhibitions are a rich source of income for countries that adopt a structured and coherent approach to their attraction and development.  A successful MICE industry provides a rich source of sustainable income for a destination and the carriers serving that destination.   Pour yourself a coffee, grab a seat at the table and join us!