This episode was recorded during an unscheduled stop-over in Dubai on 29th March. It is a departure from the normal topic, but something I believe everyone should be aware of in the 21st century. Namely, the power of developing and building a personal brand through developing content and adding value. Raj has been instrumental in my journey and one reason I started this podcast. He has worked with thought leaders and celebrities across industries to help them develop their own unique "personal brand".  Find out more at https://rajkotecha.com/