What if I were to tell you that you don’t have to be in the usual niches to crush it with your online business? Today’s case study episode features someone who is doing just that in an interesting little niche that you may not think was possible to monetize!  Jenny Kotlyar is a passionate and avid hiker who created an online program teaching others about hiking. She not only had the passion, but she became the marketer she needed to be through Business By Design. Jenny was able to position her offer in a way that people just knew they needed to get it, which is the same thing that I want for you!  If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, tagging us @jameswedmore and @limitlesshiker. You can now register for the FREE Live 3-Part Training, The Rise of the Digital CEO!  Starting June 2nd, we pull back the curtain to reveal EXACTLY how I’ve built an 8-figure/year business around teaching what I LOVE, and you can save your seat now by going to https://www.businessbydesign.net/rise.  If you’d like to create your BEST content, you’re going to want to grab our step-by-step Content Creation Guide! In this special 9-page guide, I give you your play-by-play plan for how to create content SO powerful that your audience not only wants to consume it, but wants to spread your message for you, my secret to 3Xing my content output in 1/3 of the time, and more! You can get your copy now at https://jameswedmore.com/createcontent! In case you haven’t heard, I’m now on TikTok, and you can follow me at https://jameswedmore.com/tiktok. Haven’t left a review yet? All you have to do is go to http://jameswedmore.com/itunes, and thanks for your support of this show!  I want to invite you to help contribute to this podcast by submitting a question for a #Q&AEdition of The Mind Your Business Podcast. All you have to do is go to http://jameswedmore.com/QA and record a question (under 4 minutes or less) that could be featured on an upcoming episode.  In this episode you’ll hear: How Jenny got started with hiking and transitioned to teaching people about it  Her first move into the e-learning space and the lessons she learned along the way  What has made the biggest difference for her in how successful her launches are now The vehicle Jenny uses in her program to help her get her clients from Point A to Point B, and the way that she discovered it  Her best advice for someone just starting out with an online business  For full show notes and links, visit: https://www.mindyourbusinesspodcast.com/blog/550