John will tell you, “How you love and treat people will open more doors than you can imagine.” In fact, one gifting experience (Brooks Brother experiment) has opened more doors than $10 Million in advertising could ever do. After applying principles of generosity learned from “Attorney Paul,” John started selling the largest deals in Cutco history out of 1.5 million other reps and distributors. Yes. 1.5 million. Not only was he gifting knives, but he was being asked to speak on stages around the country to teach sales and marketing teams how to build relationships in unconventional ways.Today John and his team have created gift packages for some of the largest companies and pro sports teams in the world, but their mission and heart is to serve and take relationships for mid-sized, privately owned businesses to a new level using their Proven Process. In this episode, John and Brad discuss how to give the BEST gift and the steps it takes to do it right and perfect each time.   00:00 Intro 03:56 Logos 07:38 “Swag doesn’t work with people who you want to really remember you.” - John Ruhlin 11:00 Proactive gifting is when you listen for an opportunity 15:25 “Return on relationship destroys ROI.” - John Ruhlin 18:02 John’s book, Gift-o-logy 20:00 Cutco 23:30 “Show up for people without an ask.”- John Ruhlin 25:00 Shout out to the #BOMBSQUAD 30:22 The worst gifts to give 35:00 “Show up in uncommon ways for people.” - John Ruhlin 37:35 Go to https://www.giftologygroup.com 44:38 Have a plan 50:36 Spend your money right 52:07 How John got into it 59:32 Hire John! Go to https://www.johnruhlin.com 01:03:40 Bomb: Don’t give the gift in person 01:05:26 “When you give gifts with strings attached, it generally does not work.” - John Ruhlin 01:06:05 Bomb: Every business rises and falls based on the investment in your relationships 01:08:00 Humorous gifts 01:10:00 How you know when people are in your corner