Joanna and Zach are joined by VinePair writer-at-large Dave Infante to break down some of the recent acquisitions and product launches that have brought Big Soda (and Big Energy Drink) into the beverage alcohol space, like Monster's purchase of CANarchy, Coca-Cola's launch of Fresca-branded RTDs, and PepsiCo's imminent HARD MTN DEW launch with Boston Beer Co, as well as what this means for the future of these companies in the world of hard drinks. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, Stitcher, or wherever you get your podcasts, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.Dave is drinking: Scarpa Vermouth di Torino BiancoZach is drinking: Nixie Grapefruit SeltzerJoanna is drinking: "Thalaivaa" at Semma See acast.com/privacy for privacy and opt-out information.