In the 111th episode of Dropping Bombs, Brad Lea chats with Craig Johnson. Craig is Co-founder of Wild Ass Motorcycle Air Cushions, an aftermarket motorcycle seat designed with a series of air chambers that redistribute a rider’s weight for superb comfort. While Craig supplies easy rides, his path to success has been difficult. Almost immediately after production started, Wild Ass was hit with a patent infringement lawsuit that drained the company’s time and resources. But, there’s a lesson learned for every obstacle overcome. Here are a few highlights from today’s episode: The importance of sacrificing for what you want. If you don’t, what you want to achieve will be sacrificed. Running low on inventory? Most entrepreneurs know that credit is HUGE when starting a business, but it also impacts how quickly you can scale and grow. You’re never going to get something that you don’t ask for -- don’t be afraid to lead on your business relationships to keep you moving forward! Want to hear “Yes” 100% of the time? Be sure to consider “Who do I talk to?” And, “What’s the right question?” to get guaranteed results. Want to learn more? Check out Wild Ass on their website You can also follow the company on Instagram @therealwildass or Facebook.