Episode #127 // We’ve had a lot of people recently asking us about the role of purpose in business. In this episode, we answer a great question from one of our Leadership Beyond the Theory alumni, David.What should we make of the push for organisations to be ‘purpose-driven’? Can we truly put people before profits? What are the pros and cons of setting up a purpose, and trying to use that to drive your organisation? And is there ever justification for putting people through the pain of restructures and redundancies?As a pragmatic former CEO, I unpick some of the pitfalls you’ll encounter if you decide to turn your organisation into a purpose-driven business. See acast.com/privacy for privacy and opt-out information.